Pakistan Super League set for renewal of commercial rights
Unbiased valuation by Lagardere Sports activities offered to PCB and Franchise officers
Lahore, 16 September 2018: Pakistan Super League is all set to develop greater and higher because the League approaches the sale of its subsequent rights cycle.
PSL franchise representatives and PCB officers met on the Nationwide Cricket Academy earlier in the present day with the intention to evaluation unbiased valuations of numerous commercial rights.
Representatives of Lagardere Sports activities, world-renowned sports activities consultants, offered the valuations.
“Pakistan Super League is an exceptional success story,” mentioned Mr. Maqbul Dudhia, Regional Vice President, Center East, Lagardere Sports activities. “As a sports activities property, PSL can be of nice curiosity to the market. Commercial companions look for invaluable publicity in sponsorships and, for Pakistani manufacturers, I don’t suppose there’s something as invaluable as publicity garnered from PSL.”
Mr. Frank Saez, MD SMG Perception, Lagardere’s analysis companions for the PSL valuation challenge, shared his data-driven perception on PSL. “This valuation train is the end result of in depth interviews with all stakeholders of PSL,” mentioned Saez. “Given Pakistan’s commercial panorama and the truth that extra matches are coming again to Pakistan, PSL will solely develop as a model.”
“It’s heartening to see that market analysis reveals nice confidence in Pakistan Super League as a product,” mentioned Mr. Ali Naqvi, proprietor of reigning champions Islamabad United. “That is an thrilling part for PSL as a league and we’ll work in partnership with PCB to make sure that we proceed to develop collectively.”